Symphony Commerce

Symphony Commerce builds full-service e-commerce solutions for scaling companies. They ensure that online storefronts, inventory, and fulfillment all work together in harmony so their clients can optimize their growth. Since every great e-commerce strategy begins with effective, intuitive design, Illustria is an integral part of Symphony’s onboarding process. Our team works within Symphony’s framework to build out creative websites and assets for their brands, including JBrand, Peter Millar, Neff, Blunt USA, JINsoon, Caleb Kola, and more.

JINSoon Nail Polish

JINsoon’s new site combines an electric color palette with user-friendly interface.

Polishing shopper appeal.

JINsoon came to Symphony and Illustria with a clean website that was easy for visitors to navigate but lacking in a simplified shopping experience. After reviewing their online storefront, our team proposed designs that would reinforce an easy-to-browse experience based on shopper analysis, increase relevant homepage content, and boost the visual appeal of their site to correspond with the luxury market they compete in. Illustria’s team utilized clear CTAs and bold lifestyle and product imagery to convey JINsoon’s confident expertise and high-end appeal that resonates with their young, metropolitan female shopper.

JBrand Jeans

JBrand’s site gets a branded update with beautiful imagery and a neutral palette.

A classic yet contemporary approach.

Looking to streamline and improve their e-commerce site, JBrand turned to Symphony Commerce to capitalize on their easy-to-manage and tested platform. Partnering with Symphony, Illustria worked within JBrand’s established and comprehensive style guide to produce web designs that enhance the online shopping experience and underscore the ease and timeless style of JBrand apparel. Neutral color palette, contemporary typography, and expansive back-to-back content blocks filled with beautiful brand imagery combine to elucidate modern, yet affordable, luxury.

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