Morning Consult is a media and technology company at the intersection of government and some of the most important industries in the United States including energy, finance, and technology. Their goal is to change the way government leaders access and use vital information, and they produce in-depth market research and public opinion data on businesses and political campaigns. Illustria partners with Morning Consult regularly produce ad and email campaigns, and assist with elements of their website design.
Morning Consult’s email campaign mixes classic political themes with contemporary design.
Since Morning Consult uses email campaigns as a way to obtain survey answers, they faced the problem of their emails being easily mistaken for spam. Our team developed new campaign styles for Morning Consult that followed their established style, but introduced photography and iconography to create a feeling of professionalism and legitimacy. These emails were designed to be coded in Hubspot, so they are both reusable and responsive.