The Madeira School created a new communications department to have a specialized team focused on increasing their visibility and generating more applications. However, since the department had just started, they didn’t have the design resources they needed to achieve their goals. In order to change this, they started working with the team at Illustria.
Founded in 1906, The Madeira School is a private, college-preparatory boarding school for girls located in McLean, Virginia. Their goal is to foster the growth of their individual students while cultivating collaboration. They aim to make the Madeira community--past, present, and future--stronger through admissions, academics, athletics, and alumnae relations.
Madeira brought in Laura Temple as Director of Marketing to run a centralized communications department for the school. “We have a small department of two people managing all communications, design, print publications, and website,” explains Laura. She knew that in order to be effective, she would need to expand her team with reliable designers.
2015 Reunion Brochure
Laura thought Illustria’s subscription-based model was interesting: “I’ve worked with many freelance graphic designers and agencies in the past and this is the first time I’ve encountered the business model that Illustria offers,” she says. Laura liked that Illustria offered accessibility with its monthly plans. Illustria was “always available and reliable,” with a full team of designers with comprehensive capabilities.
Upon joining, Madeira was assigned an art director who worked with them to understand their marketing and growth objectives. “Having Illustria available and in tune with our visual identity standards is great for us,” Laura says. The Madeira team was able to work with dedicated points of contact to coordinate their campaigns and keep their branding consistent.
Laura liked Illustria’s focus on constant communication. Illustria was available by phone and also in-person when needed. “Their responsiveness has been fantastic,” Laura says. Additionally, Illustria’s creative management platform organized and tracked their creative communications. “Their online input system is not only efficient, it tracks all the input and rounds of art and revisions,” Laura says. With everything stored in one accessible location, there was little to no uncertainty.
“I already feel as though they are an extension of my office,” Laura explains. “When we are too busy to make a deadline designing a piece in-house, it is a relief to know we can send the job to Illustria without having to make it a major production while still receiving quality design work.”
With their Illustria membership, the Madeira team was able to increase their output and achieve their objectives of increasing visibility both among prospective students and alumnae. Laura says, “I am constantly identifying new work I would like Illustria to do.”