giggle is an upscale baby retail space and website that helps new parents find the best products for their children. They sell everything from toys, to furniture, to cleaning products, and carefully evaluate every product they sell using a specific set of criteria to determine how useful a product is to parents. The more criteria a product meets, the more likely it is to be a giggle pick. giggle works with Illustria to promote both their products and lifestyle with upscale designs that instill parents with a sense of comfort and trust.
giggle builds their brand by turning to Illustria for the design of their seasonal mailers.
By starting with smaller seasonal mailers, Illustria was able to build giggle’s brand over time to achieve an elegant yet uniquely playful approach. As with their holiday catalog, we worked with giggle to show off their high-quality selection of products in the most effective and captivating way possible. Even though giggle’s design workflow is very seasonal, they know they have a consistent and high-quality team at Illustria.
giggle’s holiday catalog gets a full redesign.
Every year, giggle sends out a catalog that shows off some of their best items. They came to Illustria with a need for both design and production for this direct mail piece. We maintained giggle’s playful style to evoke a sense of trust for parents shopping for their children at the end of the year, while infusing more upscale design elements based on their market. The first catalog went over extremely well, and now giggle relies on Illustria for their major catalog overhaul every holiday season.