Doctor on Demand is a revolutionary new service that allows patients to meet face to face with a doctor from the comfort of their own home. They’ve made the promise of “telehealth” real with fully screened doctors, affordable flat-fee payment, and the inclusion of mental health services. It’s a simple idea made into a reality – when you’re sick, you don’t want to get up, schedule an appointment, and wait at the doctor’s office when you could be resting at home. Doctor on Demand gives everyone a better healthcare option, and they work with Illustria to produce consistent visual collateral.
Merging illustration and photography to highlight creative copy.
With the cold and flu season on the horizon, Doctor on Demand approached Illustria to create a web banner campaign encouraging consumers to “Own the Cough” by taking charge of their health this season. Since it’s easy to imagine a generic health campaign, Illustria chose to go in a whimsical direction. We brought playfulness to the copy and incorporated illustration, creating a world where kids were shielded from sickness and truly “Conquered the Cough.” Illustria’s concepts were so well received that Doctor on Demand expanded the campaign across multiple platforms.